rogergordon.net

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If “less is more”, the converse, “more is less” must also be true. In the case of the image above, it most certainly is. I can only think that this solid wall of completely unreadable text was inserted to somehow improve the site’s rankings in search engines, although I’ve heard that most modern search engines aren’t so easily fooled. Text should be easy to read, concise and to the point on most web pages. People visit a page to find out something, not to read page after page of boring text.

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On the way back from a photo shoot I did for Porsche I spotted this sign, advertising a new website for Kyalami Race Track. Granted, I’m not the most experienced and knowledgeable web guy out there, but I certainly wouldn’t have chosen http://www.kyalamigrandprixentertainment.co.za for my domain name. That’s 45 characters you have to type, just to get there. With South Africa’s poor literacy rate, and even worse computer literacy rates, the chances of someone noticing that mass of characters, being able to recognise the consitituent words (kyalami grand prix entertainment), being able to remember the address and then being able to spell it properly when they get in front of a computer are pretty slim.
What’s wrong with http://kyalamifun.co.za, and how about at least highlighting the individual words, so that people can make out what the 45 letter monster is all about?

Click the picture for a larger view.

Update. The link seems to be dead. Perhaps they realised their folly.